LinkedIn Lead Generation Mastery with Podawaa (IT & Marketing Focus)

Introduction: Unlock Your LinkedIn Potential 🚀

Imagine transforming your LinkedIn presence into a magnet for new leads and opportunities. If you work in IT or marketing, this isn’t just a dream – it’s attainable with the right strategy. LinkedIn is a powerhouse for B2B networking and lead generation (approximately 80% of B2B social media leads come from LinkedIn), meaning your audience and prospects are likely already there waiting for you. This training course will motivate and guide you through an optimized content strategy to dramatically boost your LinkedIn post reach and generate quality leads. We’ll leverage proven tactics and smart tools like Podawaa – a LinkedIn engagement platform powered by AI – to amplify your efforts. By the end, you’ll have a clear action plan to consistently create engaging content, expand your network, and convert engagement into real business results. Let’s dive in and unlock your LinkedIn potential together!

Course Overview 🎯

In this course, we’ll cover:
- Understanding LinkedIn Content Strategy – Why consistent, valuable content is key to reaching more people and generating leads.
- The Optimal Content Mix – What types of content to post (videos, images, newsletters, etc.), how often to post each, and why they work.
- Best Practices for Each Content Type – Tips to make your videos, images, carousels, polls, and more truly engaging and effective.
- Using Podawaa & Engagement Pods – How to use AI-powered matching for engagement to boost your reach, the best times to post for visibility, and tips to stay safe and authentic.
- Aligning Content with Your Audience – How to tailor your content to the needs and interests of IT and marketing professionals so your message resonates.
- Weekly Schedule & Action Plan – A step-by-step plan and sample weekly calendar to put the strategy into action immediately.
- Conclusion & Next Steps – A motivational wrap-up to keep you inspired and ready to succeed on LinkedIn.

Throughout the course, you’ll find actionable advice, pro tips, and real data to back up the strategies (with citations). Let’s start by understanding why content strategy matters on LinkedIn and how you can harness it.

Understanding LinkedIn Content Strategy for Lead Generation

LinkedIn isn’t just an online resume – it’s a content platform and community. Every post you share is a chance to provide value to your network, build trust, and stay top-of-mind with potential clients or employers. Consistent, strategic content establishes you as a thought leader in your space (be it a tech expert or marketing guru) and draws inbound interest.

Why focus on content? Consider a few insights: LinkedIn sees around 2 million posts, articles, and videos every d ( 100 Must-Know LinkedIn statistics And facts for 2025】, showing the power of interactive content. We’ll dive deeper into these formats shortly.

Moreover, LinkedIn’s algorithm rewards content that sparks interaction. Posts that generate comments (not just likes) tend to spread to wider audiences. In fact, a comment is roughly 15× more powerful than a “like” for reach ( LinkedIn, in 2024 it’s all about comments | by All about marketing, content and AI | Medium)2】 – each comment gives your post a big boost in visibility. This is why an effective LinkedIn strategy goes beyond just posting – it’s about engaging** in conversation (we’ll cover commenting strategy later).

Consistency is also crucial. Posting regularly can double your engagement compared to irregular posti ( 100 Must-Know LinkedIn statistics And facts for 2025】. The more consistently you show up with value, the more the LinkedIn algorithm will favor your content and the more your professional audience will come to expect and look forward to your insights.

Finally, we’ll be integrating Podawaa, an automation tool that helps manage engagement pods (groups of people who support each other’s posts). Engagement pods can give your content an initial boost of likes/comments, signaling to LinkedIn that your post is popular and should be shown to more peop ( What Are LinkedIn Engagement Pods (Pros & Cons))0】. Used wisely, this can significantly amplify your reach. Podawaa stands out as an advanced tool to automate and streamline this proce ( What Are LinkedIn Engagement Pods (Pros & Cons))7】. Don’t worry if that sounds complex – we will break down how to use Podawaa effectively in its own section.

In summary, a LinkedIn content strategy for lead generation means: sharing the right mix of content types, at the right frequency, engaging with others actively, and leveraging tools/pods for a boost – all while staying authentic to your IT or marketing expertise. Now, let’s look at what that “right mix” of content looks like.

The Optimal Content Mix on LinkedIn (Formats & Frequency)

One key to success is diversifying your content. Different formats (video, text, images, etc.) each have unique advantages on LinkedIn’s platform – and using a mix ensures you capture attention in various ways. Below is a recommended content frequency strategy (from the provided guidelines) for an ideal weekly/monthly posting cadence. This mix is aggressive (for maximum growth), but you can scale it to your capacity. The goal is consistency and variety.

Recommended Content Frequency:
- Videos: 3 to 5 times a week
- Images: 3 to 6 times a week
- Newsletter: 1 issue per week (weekly is ideal)
- Carousels (PDF documents): 4 to 5 times a month
- Live Streams: 4 to 5 times a month
- Polls: 1 to 2 times a month
- Articles (Long-form posts): 1 per month
- Comments on Others’ Posts: Daily (aim for 4 to 17 comments per day)
- Direct Messages (DMs): Ongoing – respond to everyone that engages with you

This might look like a lot, but remember many of these activities overlap (for example, on a given day you might publish a post and also leave comments on others’ posts). Next, we’ll break down each content type with best practices and tips, so you know how to execute each one effectively.

Videos (3–5× per week)

Why Videos: Video content is booming on LinkedIn. It grabs attention in the feed with movement and can convey personality and expertise quickly. LinkedIn users increasingly expect video in their feed – video views were up 52% last ye ( LinkedIn In 2025: What's Actually Working (And What's Not) | Hashtag Digital)8】. The algorithm often gives video posts preference, leading to higher reach (studies found video posts get about 5× more engagement than text-only pos ( 100 Must-Know LinkedIn statistics And facts for 2025. In short, a good video can generate a ton of engagement and make you more memorable to your audience.

Best Practices for LinkedIn Videos:
- Keep it concise: Aim for 1–3 minutes for feed videos. Busy professionals will scroll past very long videos unless extremely compelling. For longer talks, consider doing a LinkedIn Live or linking to an external video.
- Hook the viewer early: The first 2–3 seconds should spark interest. Pose a question or state an interesting fact upfront to stop the scroll. (Example hook for IT: “Did you know you can deploy a cloud server in 30 seconds? Here’s how…”; for marketing: “This one strategy boosted our ROI by 50%…”).
- Add captions/subtitles: A majority of LinkedIn users watch videos on mute during work hours. Include captions so they can follow alo ( Understanding the LinkedIn Algorithm in 2025)】. Tools or LinkedIn’s auto-caption can help.
- Vertical or square format for mobile: LinkedIn supports horizontal (16:9), square (1:1), and vertical (9:16) videos. Square and vertical videos tend to occupy more screen space on mobile and often perform we ( The 2025 LinkedIn Video Marketing Guide You Can't Miss)0】. Vertical short-form videos are now supported with a dedicated feed (similar to Reels/TikTo ( Understanding the LinkedIn Algorithm in 2025)2】, so using vertical format for quick tips can be effective.
- Provide value or tell a story: Ensure each video has a clear takeaway or message. It could be a demo, a how-to tutorial, an opinion on news, or a case study. For IT professionals, you might demo a piece of code or explain a solution to a tech problem. For marketers, you might share a campaign result or a marketing tip of the day.
- Include a call-to-action (CTA): Encourage engagement by asking a question at the end or inviting opinions in the comments. For example, “*What do you think about this approach?*” – this can prompt the audience to comment, which significantly boosts your post reach (remember, comments are gold on Linked ( LinkedIn, in 2024 it’s all about comments | by All about marketing, content and AI | Medium)2】!).

By posting engaging videos frequently (several times a week), you build a face and voice for your brand. People start recognizing you, which builds trust. Mix up your video content – one day share a quick tip, another day give a 1-minute thought leadership insight, another could be a brief case study or testimonial. This keeps things fresh.

Image Posts (3–6× per week)

Why Images: Images are a staple of LinkedIn content. A striking image can catch attention as people scroll. LinkedIn research shows that posts with images get 98% more comments on average than text-only pos ( 100 Must-Know LinkedIn statistics And facts for 20253】. Images can include photos, graphics, charts – anything visual that supports your message. They are quick to consume and great for storytelling or sharing insights at a glance.

Best Practices for Image Posts:
- Use high-quality, relevant images: Avoid generic stock photos that add no value. Instead, use images that reinforce your message. For IT, this could be a screenshot of code output, a diagram of an architecture, or a photo from a tech event. For marketing, it could be an infographic, a chart from a campaign, or even a behind-the-scenes snapshot of your team working on a project. Personal photos (like you at a conference or a selfie with your team) can humanize your content – in fact, posts with authentic personal images or stories often perform exceptionally we ( Understanding the LinkedIn Algorithm in 2025)5】 because they build trust.
- Overlay text or use graphics for emphasis (if appropriate): If sharing a quote or statistic, you can overlay it on the image so it stands out. Keep it legible and not too crowded. LinkedIn also has an alt-text feature – add a description for accessibility (this is a nice professional touch and helps vision-impaired users).
- Write a compelling caption: The text that accompanies your image is crucial. Don’t just say “Check out this image.” Instead, tell a story or share insight. For example, if you post a chart of website traffic, explain what the trend means (“Our traffic doubled after implementing X strategy – see chart ⬇️”). End the caption with a question or invitation to comment (e.g., “*Have you tried something similar?*”). This invites engagement.
- Use multiple images judiciously: LinkedIn lets you attach multiple images in one post (in a collage/grid view). This can be useful to show, say, a step-by-step (up to 9 images). But if you have a sequence or a lot of detail, a PDF carousel (covered next) might be better. Multiple images will appear smaller, so ensure they are still clear when tiled.
- Frequency and mix: Posting images 3–6 times a week doesn’t mean you need entirely unique graphics each time. Often, a strong text post can be turned into an image post by simply adding a relevant photo. For example, if you share a quick marketing tip in text, add a photo of you at work or an illustrative graphic to increase engagement. Alternate between pure image-driven posts (where the image is the star, like an infographic) and supporting images (where the text message is the main content, and the image adds context or personality).

Images are quick to create (even a good smartphone photo can work wonders), making them a convenient way to maintain posting frequency. By consistently sharing images with valuable captions, you keep your feed visually engaging and interactive.

LinkedIn Newsletters (Weekly)

Why a Newsletter: A LinkedIn Newsletter is essentially a series of long-form articles that people can subscribe to. If you have the feature enabled, it’s a powerful way to build a loyal audience because subscribers get notified (often via email) each time you publish an issue. For IT and marketing professionals, a weekly newsletter can position you as a go-to expert by delivering deeper insights regularly. It’s ideal for content that’s too long for a normal post or that you want to live in an archived series. Also, newsletters can grow beyond your immediate connections – anyone on LinkedIn can subscribe if they find it valuable.

Best Practices for Newsletters:
- Keep a consistent schedule: Since the recommendation is weekly, pick a day (e.g., every Tuesday morning) and stick to it. Consistency helps grow an audience – people know when to expect your next issue.
- Offer unique value: Make your newsletter content special – more in-depth or insight-packed than your regular posts. For example, an IT consultant might do a “Weekly Tech Trends” newsletter where each week they analyze a new technology or share a tutorial. A marketer might do a “Marketing Monday” newsletter with a case study or deep dive into a marketing tactic each week. Ensure it’s relevant to your target audience’s needs – perhaps sharing solutions to common challenges or new ideas they can use.
- Engage your readers: At the end of each newsletter issue, ask a question to encourage comments, just like a regular post. Newsletter issues allow comments and reactions too. For instance, “What’s your take on this trend? Reply in the comments – I’d love to hear your perspective.” This can create a community around your newsletter.
- Promote it: Especially when starting out, promote your newsletter to gain subscribers. Announce the launch with a regular post, invite your connections to subscribe. Each time you publish, LinkedIn will automatically notify subscribers, but you can also share a short post highlighting the key insight from the newsletter and inviting others to read it. For example: “This week in my newsletter, I explain the 5 keys to a successful product launch – check it out if you’re scaling a SaaS product. (Link in first comment).”
- Quality over quantity: Since it’s only once a week, invest some time in making the content polished – use proper formatting, include images or charts inside the article, and cite data or examples to back up your points. This long-form content builds your credibility.

A weekly newsletter might sound like extra work, but it can be as simple as repurposing content you already have (blog posts, case studies, etc.) and tailoring it to LinkedIn. It’s an excellent way to nurture leads: readers who keep coming back every week are likely to trust you and eventually may reach out for your services.

Carousel Posts (PDF Documents, 4–5× per month)

Why Carousels: Carousel posts on LinkedIn are created by uploading a PDF with multiple pages, which then displays as a swipeable carousel in the feed. These have become incredibly popular because they encourage users to click through multiple slides, increasing the time spent on your post (which the algorithm loves). In terms of engagement, carousels often outperform other formats – one study noted carousel posts can get over 3× more engagement than regular image or text posts ( 100 Must-Know LinkedIn statistics And facts for 20256】. They are perfect for delivering value in a digestible, visual way, like a mini-presentation or slideshow of tips.

Best Practices for Carousel Posts:
- One idea per slide: Treat each slide as a bite-sized piece of content. Big, bold text for headlines or key points, supported by a simple graphic or a few bullet points in a large font. Don’t cram too much text; you want people to swipe through smoothly. For instance, a marketing carousel could be “5 Ways to Improve Email Open Rates” with each slide showing one tip and maybe a relevant icon or image. An IT carousel could be “7 Step Cloud Migration Checklist,” one step per page with a concise explanation.
- Start with a hook (cover slide): The first page should have an intriguing title or question and a visual that makes people want to click. E.g., “**[Download] Top 5 Cybersecurity Mistakes – Are You Doing These?**” (LinkedIn adds a subtle “Download” label because it’s a document; use that to your advantage in the title).
- Visual consistency: Use a simple, clean design template so all slides feel part of one deck. You don’t need to be a designer – tools like Canva have LinkedIn carousel templates. Use easy-to-read fonts and a color scheme that aligns with your personal or company brand.
- End with a CTA or summary: The last slide might recap the points and pose a question or call-to-action. For example: “Those were 5 tactics – which will you try first? Let me know in the comments.” Or “Need help implementing these strategies? Let’s connect.” This encourages engagement or direct leads.
- Optimize the PDF file: Keep the file size reasonable (LinkedIn has a limit of 100MB or so and 300 pages, but realistically 5–10 pages is a good length). Make sure the text is large enough to read on mobile (test it!). Also, give the PDF file a clear name as it can be seen if someone downloads it (e.g., JohnDoe-5MarketingTips.pdf).
- Posting frequency: Aim for about one carousel a week (4–5 per month). Plan them out since they may take a bit more effort to create than a normal image post. The effort is worth it given the high engagement potential – some data shows carousel/doc posts can generate nearly 3x the engagement of video posts and almost 6x that of text posts ( 100 Must-Know LinkedIn statistics And facts for 2025】. They are an “secret weapon” format to spice up your content mix.

Carousels are a chance to showcase your knowledge in a super engaging format. They often get saved and shared, extending your reach beyond your immediate network. Many professionals have grown a huge following by regularly posting value-packed carousels – you can do the same by sharing your IT/marketing expertise in this format.

LinkedIn Live Streams (4–5× per month)

Why Live Streams: LinkedIn Live allows you to broadcast live video to your network (and beyond) in real-time. This format is incredibly engaging – viewers can react and comment live, creating a dynamic conversation. Live streams tend to generate a lot of interaction; on average a LinkedIn Live gets 7 times more reactions and 24 times more comments than a standard video post ( 100 Must-Know LinkedIn statistics And facts for 2025】. For building a personal brand and rapport with your audience, Live video is unbeatable because people can see and interact with the real you. It’s like hosting a mini webinar or talk show on your LinkedIn profile.

Best Practices for Lives:
- Plan your sessions: Aim to go live about once a week (4–5 times a month). Schedule them in advance if possible (LinkedIn lets you schedule and promote a Live event). Have a clear topic or theme for each Live. For IT, maybe a weekly “Tech Q&A” or “Latest in AI Discussion”. For marketing, perhaps “Live Marketing Clinic” or interviews with industry experts. Planning ensures you’ll deliver value and not sit there waiting for questions.
- Promote beforehand: Treat it like an event. Post a couple of days earlier about your upcoming Live (“Join me this Thursday at 12 PM for a live chat about SEO trends in 2025!”). You can also personally invite connections who might be interested. This helps ensure you have an audience when you go live.
- Engage during the Live: A big benefit of Live is real-time engagement. Welcome viewers as they join, respond to comments by name, and encourage questions. The more interactive, the better – LinkedIn’s algorithm will notice the flurry of comments. For example, ask viewers to “comment with your biggest challenge in [topic]” to spur conversation. Keep an eye on the comments feed and address them on air.
- Have decent tech setup: You don’t need a TV studio, but use a good webcam and microphone for clarity. Ensure your background and lighting are professional enough (or use virtual background if needed). Technical glitches can drop viewership, so test your connection. LinkedIn Live might require using a third-party tool (e.g., StreamYard) to broadcast; make sure to familiarize yourself with it.
- Repurpose the content: Lives can be recorded. After you finish, LinkedIn will post the recording on your feed. You can later trim highlights to share as separate video clips or even summarize the discussion into a text post or article. This way one Live can fuel multiple pieces of content.
- Examples of engaging Lives: A tech leader might do a live walkthrough of a new software feature or live-debug a piece of code (showing problem-solving in action). A marketer could host a live critique of Super Bowl ads or a panel with other marketers discussing trends. Think of what would genuinely interest and educate your target audience – and do it in a live, interactive format.

Going live might be outside your comfort zone at first, but it’s fantastic for building trust. Viewers feel like they know you personally when they see and hear you. Over time, this can lead to strong relationships and direct inquiries (“Hey, I saw your live stream on cloud security – we might need help with that at our company, can we talk?”). Even if you can’t do it 4–5 times every month, try at least doing Lives periodically as your schedule allows. Each one can create a big impact.

Polls (1–2× per month)

Why Polls: LinkedIn Polls are a quick and easy way to generate engagement and insights. Users can vote with just one click, lowering the barrier to interact. Polls often receive a ton of views and votes relative to other posts, because LinkedIn’s algorithm loves the immediate feedback loop they create. In 2025, poll posts are somewhat less common (perhaps because people overused them in the past), but that makes them an opportunity: one report showed “poll post reach has skyrocketed by 206%” despite being underutiliz ( LinkedIn In 2025: What's Actually Working (And What's Not) | Hashtag Digital)7】. In short, a well-thought-out poll can greatly increase your visibility and also give you data about your audience.

Best Practices for Polls:
- Ask relevant, interesting questions: The topic of the poll should resonate with your target audience’s interests or challenges. If you’re in IT, it could be a tech question like “What’s your top concern for cloud security?” with options (A) Cost, (B) Data breaches, (C) Compliance, (D) Downtime. For marketing, maybe “Which social platform gives you the best ROI?” with a few popular choices. Make sure it’s something people want to weigh in on.
- Keep options concise and distinct: LinkedIn allows up to 4 options (and now up to 5 in recent updates). Use that to cover a range of common answers, and avoid overlap. Short option text is easier to scan. For example, for a poll on work preferences, options like “Remote, Hybrid, In-office, No preference” are clear.
- Duration: You can choose how long the poll stays open (from 1 day up to 2 weeks). A week is a good default – it gives enough time for people to see it and vote, but not so long that it becomes stale.
- Accompany with context: Don’t just post the poll question by itself. In the post caption above the poll, add context or encourage people to comment. E.g., “**Hiring Managers**: What skill is hardest to find these days? Vote below and tell us why in the comments!” This way, you get both votes and comments (remember, comments supercharge reach). Often, explaining why you’re asking can prompt richer discussion (“We’re planning our training budget and curious where the biggest skills gaps are”).
- Follow up: After the poll ends, consider sharing the results. You can do this by commenting on your own poll with a brief analysis (“Looks like 60% chose ‘Data breaches’ as the top concern. No surprise there, given recent headlines. Thanks to everyone who voted!”). You could even make a separate post or article discussing the findings in depth. This shows your audience that you value their input and are using it to generate insights – great for building thought leadership.
- Don’t overuse polls: The recommendation is 1–2 per month for a reason. Polls are powerful, but if every post you make is a poll, people might experience “poll fatigue” and be less likely to engage. Also, LinkedIn’s algorithm might not favor a profile that only posts polls. So use them sparingly and strategically, as a spike in your content calendar to boost engagement or gather feedback.

Polls are fun and can be highly engaging when done right. They not only increase your reach (as people vote, their network might see it too), but also provide conversation starters. For example, if someone votes and leaves a comment, you now have an opening to continue the conversation in comments or even follow up with a DM (more on that soon). It’s a handy tool for both engagement and market research.

Articles (Long-Form Posts, 1× per month)

Why Articles: LinkedIn Articles (formerly known as Pulse articles) are long-form content pieces that live on LinkedIn. Unlike regular posts, which have character limits and are meant for the feed, articles can be several thousand words, with images and formatting. They don’t usually get as much immediate engagement in the feed as short posts, but they serve a different purpose: establishing deep expertise and creating evergreen content on your profile. For example, an IT professional might write a comprehensive article on “The Future of AI in Healthcare” or a marketer might write “Ultimate Guide to SEO for Small Businesses.” These showcase your knowledge and often rank on Google, etc., bringing in external readers. Also, articles can be great to have as assets – you can share them in proposals, link in your bio, etc., as proof of your thought leadership.

Best Practices for Articles:
- Pick strategic topics: Since you’ll likely write one article a month, choose a topic that is highly relevant to your field and audience and that you can delve into with authority. Think about common questions your clients or colleagues ask. In IT, it might be a “How to” guide or a deep dive into solving a complex problem (e.g., “A Complete Guide to Migrating to Kubernetes”). In marketing, perhaps a case study (“How We Increased Lead Quality by 200% with Account-Based Marketing”) or a trend analysis (“The State of Social Media Marketing in 2025”). Aim for topics that will still be useful 6-12 months from now (evergreen content).
- Structure and readability: Use clear headings, subheadings, bullet points, and images in your article to make it easy to read. Online readers skim, so a wall of text will hurt. Break it up into sections (just like this course content is doing with headers). Provide a quick intro that hooks the reader and an outline of what you’ll cover, then go into the details.
- Add visuals and media: Articles support images, videos, slides, etc. Include relevant visuals – maybe a diagram you made, a photo from an event, or even embed one of your earlier videos if relevant (“watch this clip for a quick demo”). Visuals make the article more engaging and shareable.
- Optimize for SEO (optional but useful): Articles can appear in Google search results. Use keywords in your title and throughout the text that your target audience might search for. For instance, an article titled “10 Project Management Tips for IT Teams” might attract people searching that term. This can quietly boost your visibility beyond LinkedIn.
- Promote your article: When you publish an article, it might not automatically be seen by many (LinkedIn usually shows a small notification on the side to your followers, but it’s easy to miss). Therefore, use your regular posts to drive traffic. For example, after publishing, make a short post: “I just published an in-depth guide on X. Here’s one big tip from it... (add a key insight). If you’re interested in the full guide, check out the article 👉” and provide the link (LinkedIn will likely generate a preview). Also, you can share the article link in relevant LinkedIn Groups or even on other platforms if appropriate.
- Consistent branding: Over time, having a series of well-written articles on your profile seriously elevates your professional brand. Someone checking out your profile can scroll down to the “Articles” section and immediately see you’ve written about important topics – this is a trust signal. So keep the quality bar high. It’s better to publish one great article a month than four mediocre ones. Proofread them, ensure they reflect your expertise accurately, and include a brief bio or call-to-action at the end (like “*If you enjoyed this article, let’s connect and talk more about [topic]!*”).

In essence, think of articles as your flagship content – less frequent but high-impact pieces that demonstrate your authority. They might indirectly generate leads when someone discovers your article, is impressed, and reaches out. And they add depth to your content strategy, balancing out the shorter-form daily posts with rich, in-depth insights.

Meaningful Comments (Daily: 4–17 comments per day)

Why Comments: Posting content is only half of the LinkedIn equation. The other half is engaging with other people’s content. Leaving comments on others’ posts does two amazing things: (1) It builds relationships and goodwill with the original poster (and their network), and (2) It increases your visibility (your name, title, and a snippet of your comment get seen by everyone reading that post). The content strategy suggests 4 to 17 comments per day – essentially, make commenting a daily habit. This range is broad; the key is consistency and quality, not just hitting a number. Even a few genuine comments every day can significantly boost your profile views and followers over time.

Best Practices for Commenting:
- Be genuine and add value: A thoughtful comment can sometimes be more powerful than a post. Instead of generic praise (“Great post!” which adds nothing), share your perspective or a compliment with substance. For example: “*Great post! I particularly agree with your second point about data privacy – in my experience at [XYZ Corp], we found that having strict protocols actually sped up our development cycle.*” This kind of comment does two things – it contributes to the conversation and subtly showcases your own expertise. Remember, comments with 15+ words are weighted higher by LinkedIn’s algorith ( LinkedIn, in 2024 it’s all about comments | by All about marketing, content and AI | Medium) ( LinkedIn, in 2024 it’s all about comments | by All about marketing, content and AI | Medium)71】, so aim for a couple of sentences.
- Target the right posts: Focus on engaging with content that is relevant to your industry or where your target audience hangs out. If you’re an IT consultant, comment on posts from tech industry influencers, CEOs of tech startups, or even technical questions you see in groups. If you’re a marketer, comment on posts by marketing thought leaders, CMOs, or entrepreneurs talking about growth. Also, support peers in your engagement pod (via Podawaa) by commenting on their posts – it’s mutual aid and often niche-specific.
- Be consistent but avoid spammy behavior: 4–17 comments a day is a wide range. Find a sustainable number for you. Maybe you dedicate 15-20 minutes each morning to leave 5 thoughtful comments, and another 10 minutes in the afternoon for a few more. Do not copy-paste the same comment everywhere or comment just for the sake of it – that can harm your reputation. Each comment should be context-specific. Quality > Quantity, but do try to show up daily. The algorithm notices an account that engages regularly and can reward you with more visibility. (Plus, people you engage with may reciprocate on your posts!).
- Leverage the first hour and trending posts: A pro tip: when you are about to publish your own post, spend 15 minutes before and after posting to comment on others’ content. This “warms up” the algorithm – LinkedIn sees you being active and might show your new post to more people (this is anecdotal but commonly observed). Also, if you see a post in your feed with tons of engagement (trending in your niche), adding your insight there can expose you to a large audience. Just make sure you’re actually saying something meaningful.
- Respond to comments on your posts too: Commenting isn’t just on others’ posts – you need to diligently respond to people who comment on your content. Aim to reply to every comment you get, ideally quickly. The first hour after you post is critical for engagem ( Understanding the LinkedIn Algorithm in 2025)68】, so if someone comments right away, reply and keep the conversation going. This can double the comment count (and remember, more comments = more reach). Thank them, answer their question, or ask a follow-up question. Show that you appreciate their time. This will encourage them (and others) to comment more in the future.

In summary, think of comments as micro content that markets you. Each comment is an opportunity to demonstrate your knowledge and personality. People have literally won clients and jobs because of a comment that showcased their expertise. Plus, by engaging with others, you nurture relationships – and in B2B, relationships often turn into leads or collaborations. Make it a daily habit to contribute to discussions; it’s like planting seeds all over LinkedIn that can grow into opportunities.

Direct Messages (DMs – Respond and Engage Personally)

Why DMs: LinkedIn is a networking platform, and the goal of your content and engagement is ultimately to start conversations. Direct Messages are where a LinkedIn interaction can turn into a one-on-one relationship – perhaps a sales lead, a partnership, or a mentorship connection. The content frequency guide advises: “try to respond to everyone that engages.” This means if someone took the time to comment on your post, or even if they just liked it or viewed your profile, sending a brief, thoughtful DM can set you apart. It’s in DMs that you can convert a casual engagement into a real business opportunity or at least a meaningful professional connection.

Best Practices for DMs:
- Timely and personalized responses: When someone engages with your content (comment, or sometimes even just a like), consider sending them a quick thank-you message. It could be as simple as: “Hi [Name], thanks for commenting on my post about data analytics. I’m glad you found it useful! – How are you handling analytics in your role? (Happy to chat more anytime.)” Personalize it – mention the specific post or topic. This doesn’t come off as spammy if done naturally; rather, it shows you’re approachable and appreciate their engagement.
- Respond to inbound messages promptly: As your content and activity increase, you’ll likely get people messaging you – perhaps asking a question, inquiring about your services, or even mild pitches. Make it a habit to check your LinkedIn inbox daily and reply to everyone, even if just to say you’re not interested (politely). For messages that are relevant, try to move the conversation forward: answer their question with value, or if it’s a potential lead, suggest a call/meeting if appropriate. Quick, helpful responses can impress prospects (many people are slow or ignore DMs – be the difference).
- Don’t immediately sell; build rapport: Especially when you initiate a DM (like to a commenter), do not jump into a sales pitch or meeting request right away. That can turn people off. Instead, focus on the relationship: reference common ground (the content they engaged with, or something from their profile), ask a friendly question, offer help. For example, “Noticed you mentioned you’re exploring marketing automation tools – I recently researched that for a client, happy to share what I found if you’re interested.” Give before you ask. Over time, as they respond and the conversation flows, it will naturally come to “So, what does your company do?” or “We actually might need help with X, is that something you do?” – and now you have a lead.
- Use Podawaa for DM prompts (if available): Podawaa’s focus is on post engagement, but some engagement pod communities or related tools (like the associated tool, Waalaxy) might have CRM features. If Podawaa notifies you of who engaged (via pods) or if you see consistent people engaging, make a note to reach out. Essentially, your Podawaa “engagers” might be perfect people to connect with directly, since they’re active and supportive. Just be transparent – e.g., “We’ve been in the same pod and I’ve seen your posts – thought I’d connect directly. Really liked your recent post on cybersecurity.” This is a friendly approach.
- Handle volume smartly: If you truly get a large number of engagements, prioritize who to message. For example, a thoughtful comment may merit a DM more than a simple reaction. New connections who accepted your request should get a welcome message. You can template-ize a little but always add a personal touch (mention something from their profile or your interaction). As you grow, you might not message every single liker, but do try to reach out to those who show interest or fit your ideal client profile.
- Stay organized: Over months of consistent content, you may end up with a lot of ongoing chats. Use LinkedIn’s features like labels or even an external CRM if needed to track leads. At minimum, keep notes of who might be a potential client or collaborator and ensure you follow up appropriately.

In essence, DMs are where the magic of lead generation often happens. Your public content warms up the audience; your private messages close the distance. Many people will enjoy your content passively – a friendly DM can prompt them to open up about a business need or opportunity. By making it a habit to thank and talk to those who engage with you, you’ll create a pipeline of relationships. Some will turn into clients, some into referrers, and some into friends who amplify your reach. It’s a win-win for growing your LinkedIn presence and your business network.

Leveraging Podawaa and Engagement Pods for Maximum Reach

You now have a solid grasp of what content to create on LinkedIn and how to engage. Now let's supercharge this strategy using Podawaa, the LinkedIn engagement pod tool. Podawaa can be your secret weapon to ensure your fantastic content actually gets seen by a wide audience. Here we'll explain what engagement pods are, how Podawaa works, and best practices for using it without risking your authenticity or LinkedIn's wrath.

What are Engagement Pods (and Why Use Them)?

An engagement pod is a group of LinkedIn users who agree to support each other's content. Essentially, members of a pod will like and comment on each other's posts to boost their visibility. The LinkedIn algorithm, especially in that first hour after posting, looks at how much engagement a post is getting. A pod jump-starts this by providing an immediate burst of reactions, which signals to LinkedIn that your content is engaging and worthy of being shown to more people. This can dramatically increase your reach beyond your own connections. For IT and marketing folks trying to grow an audience, pods can level the playing field, helping your content compete with more established influencers.

There are manual pods (often organized in WhatsApp, Telegram, etc., where people post links and others go engage) and automated pods. Podawaa is a tool that automates the process: instead of manually coordinating, Podawaa will distribute your post to other users in relevant pods and exchange likes/comments automatically (based on settings). It saves time and can scale up the engagement beyond what a small manual group might achieve.

Using Podawaa Effectively: Step-by-Step Implementation

How to Boost a Post with Podawaa

There are two simple ways to boost your content with Podawaa:

Direct from LinkedIn Post Creation:

Create your post on LinkedIn as you normally would

At the end of the post creation process, Podawaa will automatically open a modal window asking if you'd like to boost your post

Select your desired engagement settings and confirm

Using an Existing Post:

Create and publish your post on LinkedIn

Copy the URL of your published post

Open Podawaa and click on the top icon

Paste the link of your post into the designated field

Configure your engagement settings and submit

AI-Matched Engagement: How It Works

Podawaa uses artificial intelligence to automatically select the most relevant users to engage with your posts. The matching system prioritizes:

Same language - ensuring comments are in your post's language
Same industry - connecting you with users in your professional field (IT, marketing, etc.)
Relevant interests - matching based on topic alignment

The Power of Auto-Follow: One of Podawaa's most valuable features is that it will automatically follow the people from automatic pods who interact with your post. This critical function makes the engagement appear completely natural to LinkedIn's algorithm. When pod members are actually following you, LinkedIn perceives their likes and comments as genuine network engagement rather than random interactions. This significantly increases the likelihood that LinkedIn will show your future content to these followers automatically, creating a compounding effect over time as your network of engaged followers grows.

This intelligent matching results in higher-quality comments and more relevant visibility. You no longer need to browse or join specific pods – Podawaa's AI takes care of it, saving you time and improving outcomes.

Best Practices for Podawaa Settings

Customize your engagement settings: Podawaa allows you to configure how you engage with others and how they engage with you. Critically, customize the comments it might auto-post on your behalf. Avoid generic bot-like comments ("Great post!"). Instead, write a few templated but specific comments relevant to common themes you post about, or better yet, choose to manually approve comments. Podawaa's strength is that it lets you tailor these interactions so they feel real*.

Mind the numbers (don't overdo it): It might be tempting to get 100 likes and 50 comments from AI-matched users on every post. But LinkedIn can detect unnatural patterns if a post from someone with a small network suddenly has tons of engagement from strangers. Quality over quantity here too. Podawaa likely has options for how many engagements to give/receive per post – use moderate settings that mimic natural engagement (generally 10-20 interactions is a good starting point).

Engage genuinely in return: Even though Podawaa automates the process, it's not "set and forget." Make an effort to check the content of users engaging with your posts. Better yet, visit some of their posts and leave a real comment beyond the automated one. This builds actual relationships.

Watch out for LinkedIn's policies: Use reputable tools that prioritize safety (Podawaa is designed to do so) and avoid sudden spikes in activity. Also, continue to grow your organic engagement — over time, as your real audience grows, you can rely less on AI engagement.

When to post for maximum impact: While Podawaa helps boost engagement, timing still matters. Publish your content during peak hours for your audience (generally weekday mornings 8-10 AM or midday 12-1 PM), then immediately boost it with Podawaa for the best combined effect.

Troubleshooting Podawaa

If you're not seeing the expected results with Podawaa, consider these common issues:

Low engagement quality: Make sure you've customized your comment templates to be relevant to your industry
Account limitations: New LinkedIn accounts or those with limited connections may see slower initial results
Content relevance: Even with pods, content must resonate with viewers - review your topic selection
Timing conflicts: Schedule your posts during active hours for your audience to maximize both organic and pod engagement

In short, Podawaa is a force multiplier for your content strategy. It helps get your great content in front of more eyes and saves you time by automating the mutual engagement process. When used thoughtfully, it can accelerate your growth without sacrificing authenticity. Just remember it's a tool – you still need to produce valuable content and genuinely connect with people beyond the automation. Combine Podawaa's power with your own human touch, and you'll see your LinkedIn reach and influence climb significantly.

Aligning Content with IT and Marketing Audiences

Content strategy isn’t one-size-fits-all. To truly generate leads, your content must resonate with the specific audience you’re targeting – in this case, professionals in the IT or marketing sectors. While there’s overlap in good content practices, let’s discuss how you can tailor your strategy to each of these audiences for maximum impact.

Tailoring Content to IT Professionals 👨‍💻

If your goal is to engage and attract an IT audience (e.g., software developers, IT managers, CTOs, cybersecurity experts, etc.), consider the mindset and interests of these folks:
- Focus on technical insights and problem-solving: IT professionals love content that helps them do their job better or learn something new. Posts that share how-to guides, optimization tips, or explain a complex tech concept in simpler terms tend to do well. For example, a short video demoing a coding trick, an image post with a diagram of a network architecture, or a carousel breaking down “Top 5 Kubernetes Mistakes to Avoid” will catch the eye of someone in tech. You’re offering immediate value.
- Show your expertise through data and specifics: Credibility is key. Don’t shy away from being a bit granular or using industry jargon (just don’t overdo it to the point of alienating newcomers). Share metrics or results if applicable – e.g., “We reduced server costs by 30% by implementing X – here’s the before/after graph.” This kind of concrete detail is gold to IT readers, as it’s proof you know your stuff.
- Discuss industry trends and innovations: The tech world moves fast. Content about emerging technologies (AI, blockchain, cloud advancements, cybersecurity threats, etc.) tends to attract interest. If you can comment on a recent news (like a big data breach or a new framework release) with your perspective, you become a go-to source for analysis. For instance, an article titled “What OpenAI’s Latest Model Means for Developers” or a post “Why I Think Serverless Architecture is the Future” can spark engagement among tech peers. Just ensure your take is insightful, not just rehashing news.
- Use a logical and straightforward tone: While personal stories and emotions have their place, IT content often shines when it’s logical, succinct, and practical. You can still be engaging and even humorous if it fits (geek humor or memes, when done right, can go viral in tech circles), but generally your authority comes through clear, solution-oriented communication. An example opening line could be: “Ever spent 3 days debugging an outage? I did last week. Here’s what I learned…”. It’s personal but directly addressing a pain point.
- Engage in technical communities: Use hashtags like #programming, #CyberSecurity, #DataScience, etc., so the right people see your posts. Mention relevant tools or languages (people search for posts about “Python” or “AWS”). Consider joining LinkedIn Groups related to IT topics and share value there (without being spammy). Also, when others in tech post content, engage with it (comment meaningfully, as covered). Being active in the IT LinkedIn ecosystem will make your name familiar to that audience, so when they see your content, they’ll pay attention.

Example: Suppose you’re a cloud solutions consultant aiming to attract IT managers as leads. You might post a weekly “Cloud Cost Saving Tip” video series, share infographics with cloud security best practices, comment on posts from AWS or Azure influencers, and write a monthly article analyzing a cloud failure case study and what we can learn from it. Over time, IT pros start following you for these insights. When they need help on a project, guess who comes to mind? You – the person consistently providing valuable info.

Tailoring Content to Marketing Professionals 🎨

On the other hand, if your target audience is marketers, CMOs, sales and marketing teams, etc., you’ll want to adjust your content style and topics accordingly:
- Emphasize creativity and results: Marketing folks are drawn to content that sparks new ideas or shows how to achieve better outcomes. Think about sharing campaign case studies, creative strategies, or growth hacks. A marketer loves to see results and how they were achieved. For example, an image post of a before-and-after of a website with notes “We increased conversions 2× by changing these 3 elements (see image)” could intrigue a digital marketer. Or a carousel titled “10 Creative Instagram Story Ideas (that actually drive sales)” – while Instagram isn’t LinkedIn, marketers on LinkedIn appreciate cross-platform insights.
- Tap into trends and pop culture (when relevant): Marketing is often about riding waves. Content that references current trends (like a new feature on a social platform, a viral campaign everyone’s talking about, or seasonal marketing ideas around holidays) can perform well. Marketers have FOMO on the “latest thing” in marketing. A post like “My take on Super Bowl ads 2025 – what worked and what flopped” could get engagement from fellow marketers. Just ensure to tie it back to a lesson or insight (“Flopped, because they forgot the golden rule: know your audience.”).
- Storytelling and personal branding: Marketing professionals appreciate good storytelling – it’s part of their craft. Don’t hesitate to share personal anecdotes that have a marketing lesson. For instance, “When I started in marketing, I made this mistake… here’s what it taught me” or a story of how you won a difficult client with an unconventional strategy. These human-interest angles can differentiate your content in a feed often full of statistics and generic tips. They’ll remember your story and thus remember you.
- Visually appealing content: It’s not a stereotype – marketers like things that look nice. Ensure your images, carousels, even the formatting of your text posts are easy on the eyes. Use emojis in bullet lists for posts (✔️, 📊, 🚀 etc.) to make points skimmable (as long as it fits your style). Maybe occasionally share short infographics or sketches. A well-designed carousel about “The Marketing Funnel Explained” will likely perform better than a text-only post on the same topic, because your audience appreciates design.
- Position yourself as a thought leader or innovator: Marketing professionals follow those who seem ahead of the curve. Share your unique insights or predictions (and ask for opinions to get comments). For example, “I predict that in 2025, B2B influencers will be more effective than traditi ( 100 Must-Know LinkedIn statistics And facts for 2025 and show that you’re not just repeating what every other marketing blogger says. Just be prepared to back up claims or graciously discuss in comments.

Example: If you run a marketing agency and want to attract marketing managers, your content might include: short videos with marketing tips or campaign breakdowns, polls asking “What’s your biggest marketing challenge this quarter?” (people love to answer and see what others voted), a newsletter that curates marketing news with your commentary, and lots of engaging with other marketers’ posts (cheering their successes, adding your perspective to discussions on SEO, etc.). Over time, your profile becomes a mini-hub for marketing knowledge, and when a company needs outside help or someone asks “know any good marketing consultants?”, your name surfaces thanks to the content footprint you’ve created.

Universal Tips for Both Audiences

Regardless of IT or marketing (or any niche really), some principles hold true:
- Speak to the audience’s needs: Always frame your content around what’s in it for them. Whether it’s solving a problem (IT loves problem-solving) or achieving a goal (marketing loves hitting goals), make the value clear. Instead of “I offer XYZ service,” use “Here’s how you can improve X” in your content approach. Give, give, give – and you’ll attract those who need what you offer.
- Use terminology wisely: Use the language of your audience. Techies appreciate accurate technical terms; marketers respond to marketing jargon (CPC, ROI, CAC, etc.). Using these terms shows you’re in their world. But also be careful not to alienate outsiders if you want to draw new people into the field – find a balance or occasionally explain terms so you appear welcoming and authoritative.
- Show empathy and personality: Even in professional content, showing that you understand the audience’s daily grind builds a connection. E.g., “Marketing friends, ever had a client who wants a viral video ‘asap’? 😅 I have – here’s how I handle it…” or “Developers, I know deploying on Fridays is scary. Here’s a fun checklist to make it less so.” A little humor or relatability can be the hook that makes people engage.
- Align with pain points and aspirations: IT pros might aspire to build efficient, scalable systems and fear failures or outages. Marketers aspire to creative, impactful campaigns and worry about missing targets. When you create content, think: does this hit a pain point or dream scenario of my target reader? If yes, it’s likely to resonate. For instance, an IT pain point: “How to prevent burnout in on-call rotations.” A marketing aspiration: “How to get your first 10k followers organically.” Tailor content accordingly.
- Hashtags and keywords: Use a few relevant hashtags to increase discoverability (but 3–5 per post is enough; don’t overdo). For IT: #IT, #CloudComputing, #DevOps, etc. For marketing: #Marketing, #DigitalMarketing, #SEO, #ContentMarketing, etc. Also consider tagging thought leaders or companies if referencing them – sometimes they re-share or comment, boosting your post. Just ensure it’s relevant and not perceived as spam tagging.

By aligning your content with the interests of your audience (IT or marketing), you ensure that when your posts do reach people (via organic or Podawaa-boosted means), those people find it highly relevant. That relevance is what turns an impression into a like, a like into a comment, and a conversation into a conversion. It’s the difference between just getting views and actually generating leads. So always keep the audience in mind as you plan and create content – that’s the heart of an effective content strategy.

Actionable Steps and Weekly Content Plan 🗓️

Having absorbed a lot of strategies and tips, it’s time to turn this knowledge into a practical plan. This section will break down how you can implement everything we’ve discussed on a weekly basis. Consistency is key, so setting up a routine will help ensure you execute this plan week after week. Let’s outline a step-by-step approach and a sample weekly content schedule that you can customize to your needs.

Step 1: Plan Your Content Themes and Formats

Allocate some time at the start or end of each week (e.g., Friday afternoon or Monday morning) to plan out your content for the upcoming week. Look at the content mix we recommended and decide which days you’ll post what. A typical week could include 3–5 posts of various types. For example:
- Plan to do 2 videos, 2 image posts, and 1 carousel this week (that would cover 5 weekdays). Or if doing slightly less, maybe 3 posts: 1 video, 1 image, 1 poll.
- Decide on the topics for each piece. Perhaps your video on Tuesday will be “Quick tip of the week” and your image post on Thursday will share a mini case-study. Align topics with what’s timely or relevant (if you know a product launch or news is coming, maybe adjust to include that). Also consider alternating between IT-focused and marketing-focused content if your network includes both groups, or blending if possible.
- Identify if this week you’ll publish your newsletter or a long-form article (if it’s the week for those). If yes, plan content around that (e.g., the newsletter might be the main content one day, with other posts supporting or teasing it).
- Write down or sketch out ideas for each planned post. This can be brief: e.g., “Monday: Video – 2 min on data backup best practices, story of last week’s outage” or “Wed: Carousel – 5 slides on content marketing metrics to track.” Having these ideas laid out removes the “what should I post?” stress each day.

If you find it easier, batch create content. For instance, shoot two videos in one sitting when you’re free and edit/add captions to them, then you have them ready to go. Similarly, you could design two carousels over the weekend when you have creative time. This batching can make it more efficient than doing everything last-minute daily.

Step 2: Schedule Posts at Optimal Times

Once you have the content pieces ready (or at least a solid outline for each), schedule them for the best times to reach your audience. As noted earlier, generally weekday mornings and midday work best for professional audiences, with Monday 8–10 AM and Thursday around noon being hot spots for ( Best Time to Post on LinkedIn in 2025)6†L35-L40】. However, tailor this to your specific audience’s time zones and behavior (use LinkedIn Analytics to see when your followers are most active if available).

Using Podawaa’s scheduling feature (or LinkedIn’s native scheduler on each post draft), queue up your posts. For example:
- Schedule the Monday post (say a video) for Monday at 8:30 AM.
- Tuesday could be a break or an engagement-only day (comment on others, no own post – unless you aim for daily). Or if posting, maybe Tuesday 10 AM with an image post.
- Wednesday 12:00 PM – schedule your carousel or document post (mid-week, people often have a bit more time to swipe through during lunch).
- Thursday 12:00-1:00 PM – schedule perhaps a poll or another video, to capitalize on that high engagement window on ( Best Time to Post on LinkedIn in 2025)6†L35-L40】.
- Friday 9:00 AM – maybe this is your newsletter or article day. Publish the newsletter, and simultaneously post a short status about it like “Just released this week’s newsletter on [Topic]. Check it out if you’re interested in [benefit]!” (Often, Friday afternoons engagement dips as people sign off, but Friday morning can be OK. Some prefer to not post Friday and resume next Monday – your call, test and see).

By scheduling in advance, you free yourself from having to be online at those exact times, and you can focus on engaging with comments when they roll in. Podawaa can also automatically handle the pod engagement when the post goes live – ensure you’ve added the post to relevant pods when scheduling.

(Note: Keep an eye on your posts even if scheduled – occasionally, adjust timing if you notice patterns, like maybe your audience engages more in the afternoons or a certain day. The above times are guidelines; the golden rule is know your audience’s routine and align with it.)

Step 3: Daily Engagement Routine

Each day, aside from posting content, you should follow an engagement routine. This is where those daily comments and relationship-building habits come into play. Here’s a simple daily checklist:

- Morning (or start of workday): Spend 15 minutes to warm up LinkedIn. Scroll your feed or go to specific pages of influencers in your niche. Leave 2-5 meaningful comments on posts you genuinely have input on. Also react (Like, Celebrate, etc.) to a few posts – although reactions are less powerful than comments, they still show your name and can prompt profile views. If you scheduled a post to go out this morning, these interactions can help boost initial visibility (the algorithm might favor you since you’re active on the platform).

- After Posting (first hour): Once your post is live (either you hit post or it was scheduled), be alert for any engagement. If someone comments, respond as quickly as possible. Even a simple “Thank you [Name]!” is good to acknowledge, but ideally also add a bit more to continue the convo (“Glad you found it useful – have you tried this as well?”). The faster and more you get a back-and-forth in comments, the more LinkedIn will keep pushing you ( Understanding the LinkedIn Algorithm in 2025)4†L61-L68】. In that first hour, you might also manually share the post link to a couple of colleagues or friends who are supportive to see if they’ll comment (kind of a mini manual pod); just don’t spam too many people with it. Podawaa will handle some of this via pods, but real comments from your network are even better.

- Midday Check-in: Around lunch or early afternoon, do another 10-15 minute round of commenting on others’ posts. Also check your recent post again for new comments and respond. If it’s a day you didn’t post, maybe share someone else’s interesting post (reshare with a short note) or at least engage with more content. Remember, LinkedIn engagement is not one-way – supporting others increases the likelihood they support you. Aim to hit that 4-17 comments range by end of day; spread it in small chunks so it’s not overwhelming.

- Evening Wrap-up: Later in the day, quickly review any remaining notifications. Reply to any comments you missed. If new people liked your posts or viewed your profile, consider sending connection requests or DMs while the interaction is fresh (“Hi, thanks for checking out my post on X – happy to connect!”). Jot down any good ideas or feedback you got for future content. Then, mentally plan if tomorrow you need to post something (or if it’s already scheduled, you’re set).

This routine ensures you are consistently present on the platform, which is crucial. It might altogether be ~30-45 minutes of engagement spread through the day – a very worthwhile investment for building your presence. If you can’t do that much, even 20 minutes focused can work; just scale according to your availability, but remember the more you put in, the more you get out.

Step 4: Use a Content Calendar or Tracker

It’s helpful to maintain a simple calendar (could be a spreadsheet, a Trello board, or an actual calendar tool) to plan and track your content. This prevents last-minute scrambles and helps you maintain the content diversity. Your calendar can have columns like Date, Content Type, Topic, Status (drafted/scheduled/published), and Results (later fill in likes, comments, etc. to track performance).

For example, a week in your content calendar might look like:
- Mon Oct 5 – Video – “Tip: 3 ways to speed up WordPress” – Status: Scheduled 10/5 8am – Result: 25 likes, 12 comments.
- Tue Oct 6 – Commenting day (no own post) – Status: (just note: commented on 10 posts, gained 5 connections).
- Wed Oct 7 – Carousel – “SEO Checklist (PDF)” – Status: Idea ready, creating slides.
- Thu Oct 8 – Poll – “Biggest IT challenge Q4?” – Status: Scheduled 10/8 12pm.
- Fri Oct 9 – Newsletter – “Weekly Marketing Wrap-up #10” – Status: Draft done, will publish 9am. + Short post to promote it.

And so on. This helps ensure you’re hitting the frequencies (e.g., if you see two weeks went by without a poll, you remember to include one). It’s also satisfying to check things off and see your consistency in action.

Step 5: Monitor Performance and Adjust

At the end of each week (or month), review how things went. Use LinkedIn’s post analytics (impressions, engagement rate, demographic of viewers) and any Podawaa analytics:
- Identify which posts got the most engagement. Was it the format (e.g., did your videos outperform images?), the topic (maybe anything about AI blew up, whereas some other topic didn’t), or timing (did your morning posts do better than afternoon)? Look for patterns. For instance, you might find that your audience really loves carousels – so do more of those. Or maybe your polls got a ton of views but few comments – which might mean next time ask a more debate-worthy question or engage more in the comments.
- Also note if engagement pods made a difference: Check a post where you used Podawaa vs one where you maybe didn’t or had fewer pods. If one didn’t perform well despite pod engagement, maybe the content didn’t resonate (so pods aren’t magic if the content itself needs tweaking). Use that insight to improve content quality. If some content got organic traction beyond the pod, that’s a good sign you hit a chord with the wider audience – think how you can replicate that.
- Adjust your strategy for the next week: This is continuous improvement. Maybe you realize you can handle only 3 posts a week instead of 5 due to time – then make those 3 really count and perhaps spend more time engaging on others’ content on off-days. Or you see most of your leads coming from your weekly newsletter – double down on promoting that and getting subscribers. Or if you found a certain pod in Podawaa is full of very active engagers, you might prioritize that one going forward and maybe drop a pod that wasn’t yielding great comments.
- Keep an eye on your connection and follower growth too. Are you getting more connection requests or followers since you amped up content? Ideally, yes. If not, try ending posts with a subtle invite like “Follow me for weekly [topic] insights” occasionally. Podawaa-driven engagement might not directly give followers (since some pod members aren’t genuinely interested), but the increased visibility should gradually attract real followers in your target audience.
- Celebrate and iterate: Content strategy is an ongoing experiment. Don’t be afraid to try new things occasionally (maybe a new content type like a LinkedIn Audio Event or a collaboration post with another creator). See how they do. But also, give enough time for strategies to bear fruit; consistency might take a few weeks to show momentum.

Sample Weekly Schedule Overview

To tie it all together, here’s a hypothetical week combining all elements for an IT/Marketing consultant using Podawaa:

- Monday:
- Morning: Post a short video (~2 min) at 8:45 AM on a key tip (IT-focused this week). Caption invites comments (“What do you think of this approach?”). Podawaa shares it in your Tech Leaders pod for initial boost.
- Throughout day: Respond to comments (got 3 comments by noon, replied to each within 15 min). Leave 5 comments on others’ posts (2 on IT posts, 3 on marketing posts to keep both communities warm).
- DM: Thank a new commenter via DM in afternoon, have a nice chat (potential lead!).

- Tuesday:
- No new post. Focus on engagement – left 8 comments on industry posts (saw a trending post on marketing strategy, gave a thoughtful take – which got some likes on my comment).
- Accepted 5 new connection requests (people who saw yesterday’s video perhaps). Messaged each, “Thanks for connecting, let’s keep in touch!”
- Ideation: Sketched outline for Friday’s article.

- Wednesday:
- Midday: Publish a Carousel (PDF) at 12:15 PM: “5 Slides on Social Media Trends 2025” (more marketing-oriented content). Podawaa distributes it to a Marketing Professionals pod.
- Engagement as usual (reply to comments on the carousel, which were a bit slow, so also commented myself adding Slide 6 in comments, asking a question).
- In the evening, recorded a quick video for next Monday while an idea was fresh.

- Thursday:
- Midday: Run a Poll at 12:00 PM: “What content format do you engage with most on LinkedIn? (A) Videos (B) Images (C) Polls (D) Articles”. Set duration 5 days.
- Podawaa pushes it to a general pod. The poll gets many votes (low effort to click), and a couple of comments. I comment asking “interesting, why did you choose that option?” to prompt discussion.
- Meanwhile, I join a LinkedIn Live by a connection, commenting during it (for visibility and learning). Also plan next week’s content ideas in my calendar.

- Friday:
- Morning: Publish a Newsletter issue at 9:00 AM: “Weekly Wrap: Top 3 Tech & Marketing Updates”. It’s an article in newsletter format. Immediately after, post on feed: “📢 New Newsletter: This week I cover [X, Y, Z]. Check the comments for the link to read and subscribe!” (put the article link in first comment to avoid algorithm penalty on ext ( Understanding the LinkedIn Algorithm in 2025)14†L64-L68】).
- Many subscribers get notified; a few reactions and comments trickle in through the day. I respond to each comment.
- Afternoon: Fewer people online, so I mainly do follow-ups: send connection invites to 2 people who voted on my poll but aren’t connections yet (with a note “saw you voted on my poll about content formats – thanks! Let’s connect on here?”). Wrap up week by reviewing which post performed best (the poll got 100 votes, the carousel got 30 likes which is great, video did decent).

- Weekend:
- Not much activity; maybe share a personal development quote on Saturday casually (optional). Mostly, recharge. Perhaps spend 30 minutes responding to any unanswered comments or planning Monday’s post in detail.

This is just an example – your actual routine might differ, but it shows how these pieces come together in practice. Importantly, it balances content creation, engagement, and analysis, powered by Podawaa to ensure you get that extra reach.

By following a similar weekly cycle and tweaking as you learn, you’ll build momentum. After a few weeks, you might notice your posts getting consistently more engagement, your network growing, and best of all – inbound inquiries or leads starting to appear in your DMs as people take notice of your expertise.

Conclusion: Stay Consistent and Empower Your Success 🙌

Congratulations on making it through this comprehensive course! By now, you should feel energized and equipped with a clear strategy to elevate your LinkedIn game. We covered a lot: from mastering content types (videos, images, lives, etc.) and their frequencies, to leveraging Podawaa for a head-start, to engaging your IT or marketing audience with tailored messages, all the way to executing a weekly action plan. It might seem like a lot of moving parts, but at its core the formula is simple: Consistency + Value + Smart Engagement = LinkedIn Growth.

Here are a few closing motivational reminders as you set forth on this journey:

- Be Patient and Persistent: Rome wasn’t built in a day, and neither is a thriving LinkedIn presence. You might not see huge results in week one, but stick to the process. By posting and engaging week after week, you are compounding your reach. People will start recognizing your name. Opportunities will start coming when you least expect them. Remember that even slow progress is still progress – every comment, every post is planting a seed. Keep watering those seeds! 🌱

- Stay Authentic: Use the tools and tactics, but always keep your personal voice and integrity. People connect with people. Share your wins and lessons, be honest about challenges, and celebrate others. Authenticity is your long-term brand. It’s what turns connections into colleagues or clients who trust you. So while you optimize schedule and format, never sacrifice being genuine for your audience. They will notice and appreciate the real you.

- Provide Real Value: Whenever in doubt, go back to this question – “Am I helping my audience with this?” If the answer is yes (be it through teaching something, inspiring, or even entertaining in a professional way), you’re on the right track. Leading with value means you’ll never feel like you’re just “marketing” – you’re solving problems and sharing knowledge. That positions you as a leader in your field, naturally attracting leads who need what you offer.

- Leverage Your Momentum: As you gain traction, don’t be afraid to step it up. Got 1,000 followers? Great – maybe collaborate with another creator or start that LinkedIn Live panel you dreamed of. When a post goes viral, interact with as many people in the comments as you humanly can – those relationships can turn into golden connections. Success on LinkedIn can snowball – the rich get richer in terms ( LinkedIn In 2025: What's Actually Working (And What's Not) | Hashtag Digital)t – so once you feel that momentum, lean into it! It will accelerate your results further.

- Balance and Boundaries: While being active is important, you don’t have to live on LinkedIn 24/7. Use scheduling (Podawaa) and allocate specific times for engagement so it doesn’t overwhelm your actual job or personal life. A healthy routine will keep you from burning out. And if you need a break, it’s okay – a short pause won’t ruin your progress as long as you come back with consistency.

Finally, remember why you’re doing this. Maybe you want to generate leads to grow your business, establish yourself as a thought leader in AI, land a dream job in marketing, or expand your professional network globally. Keep that goal in mind as motivation. Every piece of content and every conversation is a step toward that goal. And LinkedIn is absolutely the right place to make it happen – you’ve seen the stats and tips, now it’s about execution.

You have all the tools at your disposal: a clear strategy, a powerful platform (LinkedIn), an automation ally (Podawaa), and your own unique expertise in IT/marketing. Success is within reach. As you put this into practice, you’ll transform from just another LinkedIn user into a content powerhouse and lead magnet.

So go ahead – take action. Start implementing your weekly plan, engage fearlessly, and watch your reach and influence grow. Stay consistent, stay curious, and keep refining your approach.

Here’s to your LinkedIn success story – we can’t wait to see the results you achieve. Now, let’s get posting and make those LinkedIn waves! 🚀

( 100 Must-Know LinkedIn statistics And facts for 20257】

Updated on: 21/04/2025